Your privacy matters.

This Privacy Policy describes how Wamba LLC, operating as The Line Guru (“TheLineGuru,” “we,” “us,” or “our”), handles personal information in connection with TheLineGuru.com and our AI receptionist services.

1. Information We Collect

We may collect information directly from customers, users, callers, websites submitted for analysis, service providers, and automatically through use of our services.

Account and Contact Information

When you create an account, subscribe to a plan, complete onboarding, contact us, or otherwise interact with The Line Guru, we may collect:

• Name
• Email address
• Phone number
• Business name
• Business address
• Website URL
• Service areas
• Business hours
• Business services and descriptions
• Account and subscription information

Receptionist Configuration Information

We collect information you provide to configure your AI receptionist, such as:

• Greeting messages
• Frequently asked questions and answers
• Services and business information
• Selected voice personality
• Conversation goals and instructions
• Caller information fields you wish to collect
• Notification preferences
• Helpful links
• Other receptionist settings

Website Information

If you provide a website URL during onboarding, The Line Guru may access publicly available pages from that website to help identify business information such as services, contact details, FAQs, locations, and other relevant business context.

You are responsible for ensuring that you have the authority to provide a website for analysis.

Call and Communication Information

When calls are handled through The Line Guru, information associated with those communications may be processed, including:

• Caller telephone number
• Call date, time, and duration
• Information provided by the caller
• Call summaries
• Conversation content
• Transcripts or structured call information, where supported
• Call recordings where recording is enabled
• Follow-up or notification information

Customers are responsible for using call recording and communication features in compliance with applicable notice, consent, privacy, and recording laws.

Payment Information

Payments are processed through third-party payment providers. The Line Guru does not need to directly store your complete payment card number in order to process subscriptions.

We may receive payment-related information such as your billing status, subscription identifier, transaction status, plan, and customer identifier from our payment processor.

Technical and Usage Information

When you use our website or services, we may automatically receive technical information such as:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Referral information
• Dates and times of access
• Application logs and diagnostic information

2. How We Use Information

We may use information to:

• Provide and operate The Line Guru services
• Create and manage customer accounts
• Configure and provision AI receptionists
• Process calls and customer communications
• Generate call summaries and notifications
• Process subscriptions and billing
• Analyze submitted business websites
• Provide customer support
• Maintain, troubleshoot, and improve the service
• Prevent fraud, misuse, and security incidents
• Comply with applicable legal obligations
• Communicate important service or account information

3. AI Processing

The Line Guru uses artificial intelligence and automated systems to support receptionist conversations, process business context, analyze information, and generate call-related outputs.

Information processed through AI systems may include customer-provided business information, caller statements, instructions, FAQs, website content, and other relevant service data.

AI-generated responses may not always be complete or accurate. Customers should configure and monitor their receptionist appropriately for their business needs.

4. How We Share Information

We do not sell personal information to advertisers.

We may share information with service providers that help us operate The Line Guru, including providers supporting:

• Cloud hosting and databases
• AI and telecommunications infrastructure
• Payment processing
• Email and messaging delivery
• Website and application infrastructure
• Customer support
• Security and fraud prevention
• Analytics and diagnostics

These providers may process information on our behalf as necessary to perform their services.

Legal and Safety Disclosures

We may disclose information when reasonably necessary to:

• Comply with law, regulation, court order, or legal process
• Protect the rights, safety, or property of The Line Guru or others
• Investigate fraud, abuse, security incidents, or violations of our terms
• Protect the integrity of our services

Business Transfers

Information may be transferred as part of a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.

5. Call Recordings

Certain The Line Guru plans may include call recording functionality. Recording availability and retention may depend on the applicable subscription plan and service configuration.

Laws regarding telephone recording vary by jurisdiction. Some jurisdictions require notice or consent from one or all participants.

Customers are responsible for determining and complying with applicable call-recording laws, notice requirements, consent requirements, industry rules, and contractual obligations.

6. Data Retention

We retain information for as long as reasonably necessary to provide our services, maintain business and legal records, resolve disputes, enforce agreements, protect our systems, and comply with applicable law.

Different categories of information may have different retention periods. For example, access to certain call recordings may depend on the applicable subscription plan.

Some information may remain in backups or security logs for a limited period after deletion from active systems.

7. Security

We use administrative, technical, and organizational safeguards intended to protect information from unauthorized access, alteration, disclosure, or destruction.

However, no internet transmission, telecommunications platform, or storage system can be guaranteed to be completely secure.

Customers should protect account credentials and notify us promptly if they believe their account or service has been compromised.

8. Cookies and Similar Technologies

Our website may use cookies and similar technologies necessary for website operation, security, preferences, analytics, and service functionality.

Where required by applicable law, we may provide additional controls or disclosures regarding non-essential cookies.

9. Your Privacy Choices

Depending on your location and applicable law, you may have rights regarding your personal information, which may include the right to:

• Request access to personal information
• Request correction of inaccurate information
• Request deletion of certain information
• Request a copy of certain information
• Object to or restrict certain processing
• Withdraw consent where processing relies on consent

These rights are not absolute and may be subject to legal exceptions.

10. Customer Responsibilities for Caller Data

Businesses using The Line Guru may determine what information their receptionist collects from callers.

In certain circumstances, the business customer may act as the controller or responsible party for caller information, while The Line Guru and its service providers process that information to provide the service.

Customers are responsible for ensuring their use of The Line Guru complies with applicable privacy, communications, industry, and data-protection laws.

11. Sensitive Information

The Line Guru is designed for ordinary business receptionist use. Customers should avoid configuring the service to unnecessarily collect highly sensitive personal information.

Do not use The Line Guru to collect passwords, complete payment card numbers, authentication secrets, or other credentials through normal receptionist conversations.

Businesses operating in regulated industries are responsible for determining whether the service and their configuration are appropriate for their legal and compliance requirements.

12. Children's Privacy

The Line Guru is a business service and is not intended for use by children under 13.

We do not knowingly offer accounts directly to children under 13.

13. International Data Processing

Information may be processed or stored in locations outside the jurisdiction where you or a caller is located.

Where required, we take appropriate steps intended to support lawful transfers of personal information.

14. Third-Party Services and Links

The Line Guru may integrate with or link to third-party services, websites, scheduling systems, communication tools, payment providers, advertising platforms, or other external services.

Their privacy practices are governed by their own policies. The Line Guru is not responsible for the privacy practices of third-party websites or services that we do not control.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time as our services, technology, legal obligations, or business practices change.

When we make changes, we may update the “Last updated” date above. Material changes may also be communicated through the website, account interface, email, or another appropriate method.

16. Contact Us